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U.S. Army Iron Man Award presented by Jostens
| Overview: The U.S. Army Iron Man presented by Jostens honors the best two-way high school football players in a battalion's recruiting territory. This integrated marketing campaign combines radio advertising, earned media, interactive voting, and event marketing. As the presenting sponsor of the campaign, Jostens presents the annual Army Iron Man of the Year winner in each recruiting battalion with a customized, championship-quality ring. |
| The "Iron Man" Tradition: Football's rich history includes those special football warriors who played both sides of the ball, both offense and defense. While the "Iron Man" has largely disappeared from football, those special players remain at the high school level, where they are often the backbone of many teams that play on Friday nights in small towns across the country. |
| ARMY STRONG: If there's a high school athlete who embodies the qualities of ARMY STRONG, it is, by far, the two-way high school football player. Playing an excelling on both offense and defense, these players must demonstrate physical and emotional strength, as well as strength of character and purpose. It is the essence of ARMY STRONG. |
| Bringing the ARMY STRONG concept to life: Each week during the campaign, we bring the concept of ARMY STRONG to life in the form of a high school football player who is a leader on his team, in the classroom, and in the community. While recruiters and commercials can sell the concept of ARMY STRONG, nothing beats a walking, talking embodiment of your advertising message. The Army Iron Man nominees and weekly will have a great impact than any commercial in selling this concept to young people, coaches, and parents. |