Current campaign:  Typically, recruiting battalions throughout the country engage in many similar activities in an effort to engage the target audience in a discussion about the benefits of a career in the U.S. Army.  During the fall, marketing and advertising activities typically include:  buying radio advertising on high school football broadcasts; placing your logo on football schedules; and attending high school football games on Friday night. When evaluating your advertising and marketing efforts in the fall, consider the following:
  - Do any of your current campaigns inspire web sites or message board threads?  
  For the ARMY Iron Man campaign, fans create Facebook pages with a link to our Army Iron man web site, where fans can vote for the weekly winner.  Fans also created message board threads on social networking web sites like CBS Sportsline to solicit votes for the Army Iron Man campaign.  
  - Do any of your current campaigns inspire voting parties?  
  The interactive voting component generates tremendous interest in the campaign.  In Kentucky, the family of Army Iron Man of the Year Hunter Adams opened their home for voting parties, during which friends and family gathered to vote for Hunter.   
  - How much interaction with your target audience does your current campaign provide?  
  The campaign can open doors for your recruiters, helping establish relationships with school administrators, coaches, and parents.  At the end of the campaign, we schedule a ring presentation ceremony at the school of the annual winner. In addition, TSF Radio Network provides you with weekly awards top present to each Army Iron Man of the Week.  For the weekly presentation, we recommend that recruiters attempt to set up a presentation at the end of a practice, at which time, the recruiter can speak with the team about what it means to be ARMY Strong.  
  - Do your current campaigns establish interpersonal communication with the target audience?  
  Our interactive campaign receives a tremendous response from the target audience, generating hundreds of thousands of e-mailed votes during the campaign.  We respond to each e-mailed vote, with a note thanking them for their participation in the campaign, encouraging them to visit the Army web site, and giving them the phone number for the recruiting station in their community.  
TSF Radio Network's Army Iron Man campaign create a unique opportunity for you to engage the target audience and bring the ARMY STRONG concept to life for student-athletes, their peers, parents, and coaches. 

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