| Integrated marketing
campaign: The Army Iron Man campaign is an integrated marketing
campaign that combines radio advertising, earned media, interactive
voting, and event marketing to engage, energize your target
audience. |
| Nominations: Each
week during the high school football season, TSF Radio Network accepts
nominations from coaches, athletic directors, media, parents, and
recruiters for the Army Iron Man of the Week. The nominees must
excel on offense and defense, demonstrate good character and leadership on
and off the field, and embody the Army STRONG concept. |
| From our experience, there is
always an indoctrination process to build awareness of the program.
After that, the campaign takes a life of its own, in which we'll receive
unsolicited nominations from coaches, fans, and the media. Our goal
is for the community to take ownership of the campaign and nominate those
players whom they feel embodies the concepts of Army STRONG. |
| Interactive voting for the
Army Iron Man: Each week, TSF Radio Network selects a maximum of
ten nominees for the weekly award. Fans go online to our web site, www.TheSportsFlash.com,
where they can vote for the weekly winner by either clicking on a popup
survey or sending us an e-mailed vote. This engagement of the target
audience is critical to the success of the campaign. Our goal is to
drive students, coaches, and parents to the web site to vote for the
weekly and annual winner, where they'll also find click-through links for
additional information about the career opportunities available in the
U.S. Army. |
| Army Iron Man generates
record-breaking web traffic: Since 2006, TSF Radio Network's
Army Iron Man campaign has generated tremendous web traffic to our site,
including: |
