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| Investment: For a 12-13 week campaign, that begins in mid-to-late August and ends in December, TSF Radio Network requires an investment of $2,500 for each participating state in your recruiting territory. For your investment, TSF Radio Network will perform the following duties: |
| -manage the campaign; | ||
| -write and distribute press releases; | ||
| -develop and update campaign web site; | ||
| -create and maintain campaign media and school database; | ||
| -establish relationships with students, coaches, administrators; | ||
| -manage nomination and voting process for weekly winners; | ||
| -maintain communication with target audience via e-mail; and | ||
| -facilitate relationship-building activities for recruiters. |
| In addition, TSF Radio Network will air radio commercials and weekly features to promote the ARMY STRONG concept and the ARMY Iron Man campaign. TSF Radio Network will work to create an appropriate weekly award for recruiters to present to each weekly winner. In addition, we'll provide each ARMY Iron Man winner in each recruiting territory with a custom-designed ring from Jostens. |