| Investment: The
cost of the Army Iron Man campaign is $2,500 for each state in a
recruiting battalion. For example, with a full-price investment, a
statewide Army Iron Man campaign for Florida would require an investment
of $10,000. If each battalion of the 2nd Brigade made the full-price
investment, the campaign would cost $42,500. |
| Battalions share the
costs: With our shared costs plan, the investment drops from
$2,500 to $1,650 per battalion. For example, in Florida, the
investment would drop from $10,000 to $6,600 for a statewide campaign, a
savings of $3,400. Under this shared costs plan, TSF Radio Network
would manage 17 different Army Iron Man campaigns for the 2nd Brigade at a
total cost of $28,050, a total savings of $14,450. That's each
recruiting battalion in a state, sharing the cost of a campaign in that
state. Yet, even though the battalions are sharing the costs,
they're still receiving the full benefits of the campaign. |
| Battalions share the
costs, split the remainder with the brigade: To save even more,
we recommend splitting the costs between the battalion and brigade with
our cost-splitting plan. The brigade would pick up $15,755 of the
total cost with the battalions sharing the remainder of the costs for the
statewide campaigns. The investments per battalion would range
from $825 - $3,325 per battalion, depending upon the number of
states in each battalion. |
